Client
Douglas
Categories
Brand Design,Positioning
Role
Brand Manuals,Brand Book,Packaging,Corporate Design,TV-Assets
The leading beauty retailer in Europe needed a new direction. A changed image of beauty in society, changed purchasing behaviors and and new digital competitors no longer coincided with the appearance of the brand. A key element of the new strategy was the modernization and upgrading of the Douglas brand. The aim is to position the brand even more strongly in the premium beauty area in the future with a more individual and exclusive product range and services.
A new brand appearance was needed for this new position. A new logo, a fresh new corporate color, surrounded by a visual language that conveys the brand's new values. Away from cliché, towards aesthetics and attitude.
The leading beauty retailer in Europe needed a new direction. A changed image of beauty in society, changed purchasing behaviors and and new digital competitors no longer coincided with the appearance of the brand. A key element of the new strategy was the modernization and upgrading of the Douglas brand. The aim is to position the brand even more strongly in the premium beauty area in the future with a more individual and exclusive product range and services.
A new brand appearance was needed for this new position. A new logo, a fresh new corporate color, surrounded by a visual language that conveys the brand's new values. Away from cliché, towards aesthetics and attitude.
Client
Douglas
Categories
Brand Design,Positioning
Role
Brand Manuals, Brand Book, Packaging, Corporate Design, TV-Assets
The positioning starts with the definition of contemporary luxury: it’s Modern Beauty. It’s about time to discover, personal space to develop and the courage to do whatever you want. It reflects on the brands mission to make people beautiful and happy. That’s why we work together to #fowardbeauty.
The positioning starts with the definition of contemporary luxury: it’s Modern Beauty. It’s about time to discover, personal space to develop and the courage to do whatever you want. It reflects on the brands mission to make people beautiful and happy. That’s why we work together to #fowardbeauty.
Connecting Stories - The Douglas mint line is a design element that connects image and headline. This is a highly flexible layout element that features in print, digital and other formats. The mint line pulls together images and text. Innovative and versatile, the mint line can be as large or small as you need it to be, and even animated. It creates a range of visual effects, from subtle to dramatic.
Connecting Stories - The Douglas mint line is a design element that connects image and headline. This is a highly flexible layout element that features in print, digital and other formats. The mint line pulls together images and text. Innovative and versatile, the mint line can be as large or small as you need it to be, and even animated. It creates a range of visual effects, from subtle to dramatic.
